Organic Search Engine Marketing – Much More Than SEO
December 19, 2009 by Janet7
Organic Search Marketing is the art of creating a website or network of websites in a very distinguished position in search engines results for the needs of attracting the stream of folks actively seeking info, products and services. Generally speaking, the better your position, the more interested, highly galvanized “traffic” you get. More traffic means more business. More business is our bottom line.
Organic Search Marketing Results differs from common PPC ( PPC ) or Cost Per Click ( CPC ) strategies by focusing on improving standings inside natural search results. Industry research shows that 70% of search website users wish to click natural lists, eschewing paid placements and ad listings. Organic search promoting produces results that are prolific, tough and remarkable.
SEO is the practice of strategically planning your internet site so that the subjects and terms you are invested in can be easily identified by search site androids ( often referred to as “spiders” because of the nature they scurry thru your site’s content and linking structure ). Thru the employment of tags, keywords, page titles, content, links and so on, a well optimized site significantly increases the chance of being found through the search engines on its most relevant terms. Your web sites visibility is important to your online business, and what business can excuse the loss of money that comes from poor optimization? Put simply we’ll lay a rock-solid foundation for building a powerful online presence.
Successful corporations know search engine promoting is one of the strongest tools available to extend reputation, sales, and brand visibility. Every day there are hundreds, if not thousands, of folk actively seeking your goods and services – Are they finding you first?
A new professional networking site also brings you the feature of a search engine and freelancing. The reason it works so well is that it consists of professionals and experts. If used wisely it can give a much needed boost to your company and even provide you with part time and full time freelancing jobs.
“Would you do a pilot program on an ad campaign? Or “traditional PR” campaign? Or marketing? No. Because your market research has given you the answers you need to launch the next part of your strategy. You have the ammunition and you have your targets, so you go for them. Social media is the same. Okay, so now it’s two-way conversation as opposed to one-way dialogue, but does that mean you take baby steps? No – it means you make more effort to ensure you’re prepared for what lies ahead. How do you do this? If you’re a company that’s serious about a digital presence, you’re already involved on a personal level (or your employees are). If not, you bring in a consultancy or agency to get you up to speed. You decide on the strongest tools for you to use and build effectively there, as opposed to haphazardly everywhere. You monitor progress (yes, SWOT still counts in social media) and you make sure you’re adaptable from the lessons learned along the way. If you’re going to get drunk, you…”
Hayk — we know quite a bit about how the mind works, and will learn much more. Cognitive science is a viable endeavor.
I quoted everyone. (:
And, I took a photo of out? Through a notebook? What?
I used the Clusty search engine, and I must say that it is pretty useful. For the many different reasons this search engine may be just as a good as Google. This search engine is very organized, just as any other search engine with multiple links to narrow down a search, but Clusty also has “clusters” of the results into different topics. I think it's really good on providing results of recent news on certain searches as well.
isnt he cite! ♥♥
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I for one prefer a good directory over a search engine any day. My reasoning behind this is because a directory displays a list of companies for exactly what you are shopping for. The problem with google, yahoo, msn and other search engines is that the results of a search presents too much trash. I like the idea of these types of search engines but the problem is that most if not all of the google coop search engines are designed to have their own web pages show up in front of other sites. I'm sure targetlaw is no different.
[...] ranking them in natural search results – outside of Google Maps. In fact, Erick Schonfeld points out that this is already occurring for at least the Burdick Chocolate Cafe (the example Google used [...]
Backlinks are key as well as well optimized site
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I used the Clusty search engine, and I must say that it is pretty useful. For the many different reasons this search engine may be just as a good as Google. This search engine is very organized, just as any other search engine with multiple links to narrow down a search, but Clusty also has “clusters” of the results into different topics. I think it's really good on providing results of recent news on certain searches as well.
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Via are Google’s ads looking more like natural search results? Interesting stuff.
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Nixon was operating within a political OODA loop. He was focused on the mechanics of the division of power without examining the impact his divisions of power would have on higher cultural ends. He went to China in a political masterstroke in both the foreign and domestic arenas but didn’t consider what the long range impact of enabling China’s rise would be and what the Gordian knot of Taiwan would do to our strategic posture. He pulled out of Vietnam under a pretense of a treaty that had no realistic mechanism for ensuring that either North Vietnam or the United States would abide by its terms. He tried to geld the CIA and FBI after they spent years on the loose in institutional overreach but he tried to ensure their loyalty to him rather than to the American republic. He exercised cunning realpolitik without the veneer of moral sanctimony that is one of the strongest tools in an American leader’s arsenal. He was honest about the wrong things and when he said “Sock it to me“, the world took him at his word.
I think you are selling Nixon short.
What is the negative impact of China's long term rise, that you see?
Nixon and Kissenger seemed to be pushing for an early reunion of China and Taiwan, something the Congress prevented Ford from carrying out.
The guarantee that North Vietnam would abide by the ceasefire was the superior trainign, equipment, and fighting power of South Vietnam, something that was lost when we placed a de facto arms blocakde on Saigon.]]>
CPC Quality Score Google –
Lee so elegantly described the issue of having a quality score and how it gives rise to the question of how manipulative Google has created leeway to be. In essence, an auction is based on tiered bidding structure where the highest bid is awarded the prize.
But in the arena of paid search we can't forget that revenue is only generated partially by chance. People use Google since it delivers the most relevant search results as quickly as anyone could possibly expect. So while at an auction, the operative function of the event is to vend goods. Participants come to purchase or mull over the potential purchase of some good that has measurable worth.
Google never set out to auction words…but they monetize search traffic, only due to people's faith in its ability to delivery quality search results and/or its default presence in a wide variety of high traffic web properties. People come to Google to search, and I suppose anyone who uses Google is putting something up for auction. Namely, the propensity to engage in business with a vendor or company that appears in Google as a natural consequence of their query.
Now those using AdWords to advertise are essentially endeavoring to interpret the behavior of those bringing this propensity to engage in some sort of business or desired behavior to the Google search engine. Certain terms may not be worth “bidding” on since the searcher isn't of the state of mind that would lead to a commercial or lead generating activity. (and you thought Sartre was a tough read, [is he being nothing??].
Many free and trial keyword research tools are available to help current or would be AdWords advertisers decide what people are looking for and which queries may lead to a transaction.
Where the rubber meets the road however is the cost per click which in theory should be based on your willingness to bid the highest amount. Now Google deliberately ruins the linearity between bid and position (#1 could equate to the auction winner, although this is a grey area as some would claim other positions convert better, this is another post entirely).
The interrupting factor is of course relevance and Google generally derides anyone who bids on a keyword and supplies landing page that has little to do with the keyword. If someone wanted to be on top and pay $5 CPC and the next guy would pay $.50 for the #2 spot, would it matter to you what type of landing page the aggressive bidder was using?
The issue of course as to why Google would offer the lesser bid the more prominent placement is what searchers will come to think of Google as a provider of both paid and natural search results if the somewhat illegitimate bidder has his or her way.
Anyone who bids on a keyword and provides an irrelevant landing page, content and or information to the searcher dilutes the value of the search utility. This is why the quality score, however cryptic and black box it may seem is ultimately on par with keeping the keyword market efficient while preserving the relevance of Google's search results.]]>
One of the strongest tools you can use in a relationship is asking for what you want in a kind and non-threatening way.
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