SEO Asylum Changes Paintball Focus
March 4, 2010 by Janet7 · 33 Comments
Asylum SEO Services were the recommendation to solve numerous internet problems being experienced by Skirmish Paintball at the beginning of their website experiences in 2002. After receiving bad experiences and shaky advice from other web design agancies they were cautious to say the least in the first months of dealing with Asylum SEO Services.
A website has to be better than a digital brochure with a telephone number. Instead of a flat page of text and poor grade images, Asylum’s work resulted in a voice on the Net! Skirmish’s new website communicated the flavour of the Skirmish Paintball experience and also encouraged the site visitor to enquire about what was available through brochure request forms and enquiry forms!
Having an online presence is all about being at the front of Google’s natural search results. Some businesses try a mix of CPC advertising as well as working at getting their website up in the natural results sections of a search engine. CPC makes search engiens rich and brings customers but is an expensive way of going about it. Much better to find a Search Optimisation Optimiser who actually understands your customer requirements, speaks understandable English and can demonstrate on multiple websites how their SEO Services are currently working for other clients.
This is where Asylum SEO Services excel. Besides explaining to Skirmish what is happening with Skirmish’s site and their competitors, they also provided expert advice on other areas of online marketing tactics, were creative in coming up with solutions to problems and always knew what was happening with their competitors sites, code enhancements and changes being adopted by Google in their search algorithm. The result was that Skirmish had eight years of continual high performance on the first page og Google for multiple search relevent phrases and on multiple websites!
So how come this profitable arrangment came to an end? The paintball sector is a competitive market place with the market leaders always looking to capture a higher market sector. This ensures everybody is kept on their toes. The next generation of code was being developed for Skirmish’s replacement to its old lead generator website that had performed for eight long years without revisements, unfortunately the development was running on far longer than initially agreed and both parties - dissolusioned with each other decided to go their own way!
Asylum SEO Services have continually out manouvered Skirmish competitors with providing top results for Skirmish for 8 years Its clear to me that now its time for one of those competitors to snap Asylum SEO Services up and consolidate Skirmish’s loss in a fiercely competitive environment.
Organic Search Engine Marketing – Much More Than SEO
December 19, 2009 by Janet7 · 32 Comments
Organic Search Marketing is the art of creating a website or network of websites in a very distinguished position in search engines results for the needs of attracting the stream of folks actively seeking info, products and services. Generally speaking, the better your position, the more interested, highly galvanized “traffic” you get. More traffic means more business. More business is our bottom line.
Organic Search Marketing Results differs from common PPC ( PPC ) or Cost Per Click ( CPC ) strategies by focusing on improving standings inside natural search results. Industry research shows that 70% of search website users wish to click natural lists, eschewing paid placements and ad listings. Organic search promoting produces results that are prolific, tough and remarkable.
SEO is the practice of strategically planning your internet site so that the subjects and terms you are invested in can be easily identified by search site androids ( often referred to as “spiders” because of the nature they scurry thru your site’s content and linking structure ). Thru the employment of tags, keywords, page titles, content, links and so on, a well optimized site significantly increases the chance of being found through the search engines on its most relevant terms. Your web sites visibility is important to your online business, and what business can excuse the loss of money that comes from poor optimization? Put simply we’ll lay a rock-solid foundation for building a powerful online presence.
Successful corporations know search engine promoting is one of the strongest tools available to extend reputation, sales, and brand visibility. Every day there are hundreds, if not thousands, of folk actively seeking your goods and services – Are they finding you first?
The 10 Rules of Search Engine Optimisation
July 14, 2009 by Janet7 · 37 Comments
Most of the time when we meet a new customer we are asked about search engine optimisation. We try our best to educate clients that SEO is all about intelligent work and not just adding ad hoc keywords and registering to all directories possible. I’m writing this article to educate the search engine optimisation customers and to help them to distinguish the amateurs from the pros. Some website design companies will be experts in SEO as well as being talented designers, but do not assume that this is always the case.
1: No Top Ranking Guarantees
The only formula to increase your search engine rankings is by sticking to the rules and hard graft. If your SEO promised you “Top rank in the leading search engines in ten days” then you should search for a new SEO. There are no shortcuts. Top ranking in the natural search results will take time. Hard work is vital, particularly for the content on your site and building links to your site.
2: Rating is not always the goal
Ask yourself what will a top ranking bring you? Most business sectors are concerned with growing revenue on the internet or repeated web traffic. Ranking for the correct keywords is essential There are SEOs who would attempt to display high rankings for keywords that are irrelevant to your business or ones that will not convert into sales.
3: Know your competition
“Rank” is relative position and more so in the SEs natural outcomes. How good you do in the SE result is a function of how much effort you’ve put into evaluating the competition. Evaluate keywords, back links and keyword density. But make sure to never imitate your competitors.
4: Use a search engine friendly design
A search friendly website design is vitalimportant for any productive site. Be sure you have search engine friendly domains and don’t use long URLs with query strings. You should also make sure that your programmers and designers stick to worldwide coding standards.
5: Choose the right keywords
You should search for the right keywords prior to targeting. There are tools that can help you with this. It’s crucial to know the number of hits for a keyword in the last a few days, previous month and last six months. One should also check the number of online pages that are targeting this keyword. It’s suggested to begin a campaign with keywords with limited competition and sufficient search volume.
6: Write good articles
Even if your site is technically flawless for search engine crawlers, it will not give you any benefit unless you also fill it with good content. Informative articles result in repeat visitors and increases the probability of conversions. Informative articles are factual and attracts the target buyer. The page should have desired action integrated in the articles. You must ensure that the content is fresh. Keep adding and changing the content regularly.
7: Exercise a good hyper linking scheme
You must hyperlink in the correct context within the site and to the additional sites. Use relevant anchor text when linking to internal pages in your site and make sure that there are no dead links.
8: Write separate meta description and keyword tags for each page of your site
Whilst not infuencing the rankings, meta description tags are important because they are used in the search engine results pages to summarise the subject of the website page. Well written meta description tags can increase conversion rates.
9: Add links that point to your website
The most important factor in search engine rankings is the amount and quality of links that you have pointing to your site. Over a period of time, you should be constantly building new links to your website by submitting to website directories, article directories and blog websites.
10: Ask the experts, if you need to.
If you’ve the aptitude there are two modes to learn. Gain knowledge from your own errors and learning form other’s mistakes. If you’ve the time and can wait for the online earnings do it yourself. If you wish to get on track now it’s perhaps useful to consult the SEO experts.
