10 Reasons for Using Online Surveys to Market Products and Services

Your customers are tough and demanding. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction – all the benefits of the internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of online survey website Survey Galaxy – one of a new breed of websites making online surveys quicker and cheaper

1. It’s cheap as chips
Select the right survey website and creating surveys can be free of any charge and the cost to publish very reasonable.
Useful information derived from survey analysis can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s extremely easy
Anyone can develop an online survey. Create professional looking online surveys in a matter of minutes, no programming skills are required and when published the surveys are simple to complete.

3. Canvas the world
Promoting an online survey can be via email (with a link enclosed), through a link from a website or as a referenced by other forms of advertising. Once advised of the survey’s URL anyone can link can to the survey at a time that is convenient to them, 24×7.

4. We have all got an opinion – and we like to give it
The majority of customers do not view surveys as spam and will welcome the opportunity to voice their opinion and have the chance to make an impact on a brand. They provide a good method for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Deliver a message to individuals and then have the feedback collated in a manageable form.

5. Get inside your respondents heads
You can lead a customer to an advertisement but you can’t make them think. Surveys engage the respondent, who think about the question before giving their response.

6. Build a relationship
It needn’t all end once a survey has been completed – while you have their attention you can ask if they want to sign up for more information or a regular newsletter – making the most of the window when you have their interest.

7. Link your survey to other online information
One of the most important benefits of a survey is the ability to make inspired or useful connections instantly to other areas. By including links within the survey to websites that offer detailed information you are able to maximise your marketing effort and reinforce the marketing message.

8. Subtly rules
In the mind of the respondent a surveys can help associate a product with a number of positive attributes. By listing the many features of a product and then asking the respondent to say how important the features are to them, regardless of their response, the respondent will associate the product with the features.

9. Market, educate and gather market research
A survey is an effective, quick and easy method to promote and gain acceptance for a difficult proposal; maybe a public body trying to gain acceptance and support for a particular scheme.
For example take a city trying to gain support from the general public for their bid to host a future Olympic Games. With a survey you have the opportunity to explain each benefit putting the respondent in a much better frame of mind to appreciate an argument and be more positive in their response. As well as promoting the cause, useful feedback is gained that can be used to fine tune the overall marketing strategy.

10. Engage your target group
By thinking laterally a lively and imaginative approach to surveys could provide a ‘hook’ to engage respondents. The survey subject can be targeted towards a particular group on a subject close to theirs hearts. A survey’s marketing message can take the form of a simple brand awareness message by stating that the survey is being sponsored by brand name, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.

Attract more people to your website by providing a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Having a public survey notice board as part of a website is a low cost and automated method that helps to increase traffic and establish a loyal and returning following. Unlike forums there is no opportunity for people to disrupt the site by inappropriate remarks as survey results can be displayed in summary form enabling them to dispense with moderators and maintenance.

Customers do not often view surveys as spam and the majority welcome the opportunity to voice their opinion and the chance to have an impact on a brand.

Many of the techniques and a few more are contained in the following sample survey created using Survey Galaxy’s survey software tool.

http://www.bestheadlines.info/

Get Paid for Online Surveys, Make Extra Money!

There are millions of dollars changing hands every day on the Internet. Lots of money is being made. The rapid communication made possible by the Internet means that billions of people can now buy and sell things amongst each other easily. The largest market is for information. The Internet marketplace never sleeps. At any hour there are millions of people connected, most are looking for information; many will be looking for ways to buy and sell goods or services merchandise.

Almost all of the methods for making money on the Internet require special skills, training and experience. Most require significant investment in websites or other tools. However, there are still a few exceptions to this rule. Routes to making money that practically anyone can use.

One of the exceptions to this rule is to take legitimate paid surveys and get paid for your opinions.

You see, large companies spend billions of dollars on market research every year. They must understand consumer preferences in order measure the effectiveness of their advertising, to develop new products and to improve the competitivenes of products they already produce.

To get this marketing info they hire professional market research experts. These market researchers use surveys to measure public opinion The fastest, most effective and most economical way to make surveys is over the Internet. They can get answers back in hours or maybe a few days. Now surveys are big business on the Net. There are literally thousands of surveys going out every week, on practically every topic you can imagine!

So how do they get people to take the time to fill out all those surveys? Easy! They PAY them! They pay them enough to make it well worth their time to fill out their surveys! To find online surveys that pay you can check with guide companies who compile lists of the best paid surveys, companies like Express Paid Surveys and others like them do this very well.

And that is why, if you have enough technical skills to be able to send and receive e-mails, you can make money, even very good money on the Internet. You really can make good money by filling out a few online surveys that pay, working at home, in your spare time!

– Cecilia Rutherford

What Are The Top Ways To Make Money

Need money for your college education? Or just some extra funds to add to your allowance? You are probably asking, what are the top ways to make money while staying in school at the same time? Here are some answers:

Take up Freelance Writing Jobs
The demand for solid and professionally written articles for online publishing has been on a steady rise since the launch of Google and article marketing. If you take time to search the Internet, you will stumble upon sites that offer a few bucks for a set of articles. The good thing about freelance writing is that you earn according to the amount of effort that you give into it, so that if you turn in assignments quick, you can get more assignments and earn more than the rest. Also, the topics are usually easy and resources abound in the Internet. If you know your way around the world wide web, you will find things to be pretty easy.

Be a Virtual Assistant
The big companies, especially those that market consumer goods, receive a lot of emails from all over the world every day. Ever wonder how they manage their inboxes? Simple: they hire virtual assistants whose job is to open their inboxes, read their emails, and file or sort out the mails according to topic, relevance and urgency. Sounds like a no-brainer? Go for it!

Take Online Surveys
This is where you have to be really careful. While there are legitimate Internet marketing companies that do pay survey respondents, there are others who are only out to pick your brains, get you to give them your personal information, and don’t give you anything in return. If you want to try out earning by taking online surveys, be sure to research on possible websites or marketers that are safe to deal with.

Sell Stuff on Ebay
There are lots of ways to make money on ebay, sell your own stuff or sell other people’s stuff and get commissions out of closed deals. You probably already know how Ebay works. Some of those who have capital to spend find great deals or buy stuff wholesale and resell them on Ebay. Sounds like fun? It sure is.

Do Jury Duty—Virtually
If you think lawyers were born with perfect grandstanding skills, you are totally wrong. They don’t go to court without practicing their spiel. And just how do they do that? They stage mock trials before online jurors, whom they pay an average of $5 to $60 depending on how complicated the case to be heard is.

Be an Online Tutor or Give Webinars
You know things that others don’t. It could be expertise in MS Excel or in World of Warcraft or flower arrangement what have you. But remember that there will always be someone who will be interested to learn whatever you know. Work up a teaching module and explore how you can get people to sign up for an online course. Then follow through with online marketing tools like email blasts or social networking groups.

These are just a few ways to make money, there are literally thousands of variations and methods that you can use.