Who Is Michelle MacPhearson
November 28, 2009 by Janet7 · 37 Comments
Michelle MacPhearson is an internet marketer who integrates social media and Web 2.0 technologies and innovations into her marketing, and helps others do the same.
You can find tons of resources at her blog, MichelleMacPhearson.com. You may be particurally interested in the “Steal This Niche” series of posts, which is a set of videos walking you through the keyword research process. What’s even funner is that when you’re done watching the videos, you walk away with a high traffic and low competition keyword that you can target and build a site around. Yes, you really can steal Michelle MacPhearson‘s niche!
She’s also active on Twitter, Facebook and LinkedIn. If you’re using any of those services, you can connect with Michelle MacPhearson there and get up-to-date and innovative online marketing tips she sends out regularly.
One of her most acclaimed free reports, Social Media Daily, has been touted as better than paid products on the topic. Within Social Media Daily, Michelle MacPhearson walks you through the process of using Web 2.0 and social media sites to build the link popularity of your own site. It’s link building on the cheap, and this resource is the most comprehensive out there.
Another free resource you might enjoy is the Social Media Myth, where Michelle MacPhearson explains the reason most marketers aren’t having success with their social media marketing and devises a simple plan for you to follow. Unfortunately, we try to do too much with too little, the Social Media Myth is the answer.
Social Media Marketing Sees Exponential Growth
September 5, 2009 by Janet7 · 26 Comments
Social media site growth has been amazing since this philosophy for the web initially showed up on the radar screen and appeared on the scene in 2005.
Sites like YouTube which sold for $1.5 billion to Google, Digg which is reportedly looking to sell for between 40 and $50 million, Twitter, MySpace, Facebook which received around $300 million in funding from Microsoft, Ning, Stumbleupon, Propeller, Mixx, DailyMotion, Odeo, and various others have all built tribal and rabid community followings.
These sites and this overall philosophy of websites have been titled Web 2.0.
Unfortunately, many businessmen and even many venture capital investors and entrepreneurs are questioning the business models of these various Web 2.0 websites and social networking sites.
The question is becoming, “where is the money at?”
And it’s a viable question to solve in order for social media and its Web 2.0 peers to continue to experience this explosive account growth.
Profitable and sustainable business models have to be attained for each various site without destroying their rabid early adopters and avid users. You don’t want to piss off the natives or your site dies.
Of course, on the the negative side of business operations you have bandwidth, hosting, infrastructure, employees and other hard overhead costs which have to be paid out regardless at the very least before the company reaches profitability in order for your site to survive.
These challenges are creating various creative solutions.
Facebook in particular debuted a very controversial program called Beacon which gave advertisers access to much of their account holders data which allowed the advertisers better targeting and ROI.
Beacon had to be discontinued because of user outcry over privacy issues.
But the issue of how to profit with social media marketing and these various tribal user bases in the social media space is still very relevant.
It’s hard to say where this is headed and whether we’re on the cusp of Web 3.0 in the near future.
One thing is definitely certain in the hyper evolving world of the Internet. Social networking sites and Web 2.0 is even more supercharged and hyperfast evolving than the overall web in general.
Learning the communication style for how to grow your business using these already pre-existing tribes on various sites is crucial.
Each site seems to have its own etiquette and acceptable modes of practice for communicating with those members of that tribe.
One thing about these web 2.0 sites is if you come in as a blatant marketer or with overt advertising you’re going to lose, damage your business reputation, and even get flamed and called a spammer…a death sentence on the Internet.
So just get to know one site which you like and start participating there. Take it slow over 30 days to see how the community members correspond and communicate with one another.
Once you have the basic manners down you can start to interlace some subtle hints and links to your website in your communications. You want this to be unitrusive or even having a whiff of spam and an extension of the accepted communication modes within that site and tribe.
This may seem like it’s going to take a great time investment but the benefits of doing a small amount of research up front will pay you massive dividends.
And of course if you screw up this part all the time you put into these efforts will be completely wasted and worthless.
Get your start on a site with an already pre-existing massive audience like Twitter, Facebook, MySpace or Digg and have a go around there. Contribute a whole bunch in discussions and with community members and you will begin to have the payoff.
Just make sure you have your goals in mind at the start of what and you want to accomplish and guide your activities where you’re spending your time in order to accomplish those goals.
Announcing Rick Durand Tampa Florida Real Estate Listing Web Marketing Program
May 15, 2009 by Janet7 · 34 Comments
Over the last few years we have viewed quite a few changes in the way Tampa Florida Real Estate have been marketed to the general public. Today, many B2C, B2B and even lead generation marketing programs have shifted focus over to the world wide web. With increasing direct mail marketing costs and decreasing traditional marketing response rates, it is no wonder why Tampa Florida Real Estate for sale are being advertised more through the web with Tampa real estate offices and entrepreneurs alike.
Tampa Florida Real Estate is out with the old and in with the new…
In the past, Tampa Homes listed by a licensed real estate agent may have been offered to the general public through various traditional marketing mediums or outlays such as:
* Multiple Listing Service
* Print Advertisements (Magazines, Newsletters, etc.)
* Direct Mail (Postcards, Brochures, Stationary Products, etc.)
* Signage (Open Houses)
* Radio
* Television and others.
While these conventional mediums have proven to be useful in the past, they may no longer be as useful or even comparable to a “tailored”, innovative web AND offline marketing program. There are definitely new rules in today’s Tampa Luxury Homes marketing such as the introduction of social media and networking sites, blogs, podcasts, vodcasts, articles, social news releases and many other popular mediums.
Rick’s Tampa real estate listings receive additional exposure through numerous internet marketing channels and web marketing techniques utilized by Rick Durand. As the proud owner of a web marketing company called Spotlight Creations, LLC, Rick Durand has the knowledge and experience required to launch your Tampa real estate property’s exposure both online and off. With over 20 distinct marketing programs available to effectively market a Tampa real estate property, we invite you to contact us for a free consultation.
Are you thinking of selling your Tampa home? Call 813-695-3077 or visit RickDurand.com to learn how listing your property with Rick Durand can truly make a “world wide web” difference!